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LAPA Webinar - Let’s Talk Donor Surveys
Knowing more about your donors, funders, board, and volunteers, why they give, or why they may have lapsed, what their date of birth is, for example, is key to deeper fundraising, and donor surveys are the means to that end.

Done well, surveys can empower you with real, actionable, and surprising insights into what your current and prospective donors do, think, and need. Smart surveys can turn your fundraising strategy into a fine-tuned, sophisticated revenue engine.

Panel: Alyssa Greengrass, MA, and Laurence A. Pagnoni, MPA

Alyssa and Laurence will share specific examples of donor surveys they have facilitated. They will also share the details of what a great donor survey program looks like—including how to build it, deploy it, analyze the results, and make decisions from the feedback.
We’ll help you sidestep the countless pitfalls that plague so many surveys.

Topics of Discussion
• How do I construct the right questions to ask, and how many should I ask?
• What are examples of different types of surveys?
• Should I change the survey questions depending on the targeted donor segment?
• How often should I send surveys?
• How can I pilot the survey before using it?
• What is a reasonable return when surveying?
• Why do grateful-patient programs often have higher returns?
• Is mailing the survey vs. using a digital platform necessary?
• How is my data base involved with this process?

We welcome your questions when you register, and we will incorporate them into our content.

This webinar is for major gift officers, data base analysts, Dir.’s of Philanthropy, CEOs, and CDOs. While we are sensitive to all size nonprofits, those with established development offices are our focus.

A complimentary copy of Laurence’s book Fundraising 401 will be provided upon request after the webinar.

Can't Make the Live Session? Register anyway! We'll send you the recording by email after the webinar, plus all past recordings may be found at https://lapafundraising.com/

Oct 14, 2021 01:00 PM in Eastern Time (US and Canada)

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