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Fundraising On The Last Four Days of the Year Are The Most Important
Approximately one out of every three dollars in annual giving is donated during the month of December.

For online giving, the figure is even higher.

This powerful concentration of giving amplifies even further as New Year’s approaches.

The last four days of the year are the biggest giving days online, with giving literally quintupling over the course of the last two.

We even know that the peak engagement period on December 31 is between 12noon – 7pm, securing 31% of donations for the day during this time in whatever time zone the donor happens to be in. The final 3 days of each calendar year raise 12% of all online giving.

The holiday giving spirit, coupled with the pressing need for donors to lock in a tax deduction for the year, fuels this beneficence. So how will you make the best use of this remarkable time period?

Panel: Alexa Strautmanis, Director of Annual Giving and Research at LAPA Fundraising, and Laurence A. Pagnoni, MPA, Chairman of LAPA Fundraising

Topics of Discussion
• What are successful strategies for planning a calendar-year-end email campaign?
• How to make the most out of email subject lines?
• What types of messaging make the biggest impact at calendar-year-end?
• How can videos and images help drive calendar-year-end giving?
• What times work best for content delivery?
• How can email campaigns support postal mailed appeals?
• What ways are best to follow-up throughout, and even after year end?

We welcome your questions when you register, and we will incorporate them into our content.

This webinar is for annual fund professionals, communications managers and directors, major gift officers, data base analysts, Dir.’s of Philanthropy, CEOs, and CDOs. While we are sensitive to all size nonprofits, those with established development offices are our focus.

Can't Make the Live Session? Register anyway! We'll send you the recording by email after the webinar, plus all past recordings may be found at https://lapafundraising.com/

Dec 2, 2021 11:00 AM in Eastern Time (US and Canada)

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