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LAPA Webinar - Beyond Major Gifts: What is Transformational Fundraising?
Beyond Major Gifts: What is Transformational Fundraising?

Many fundraisers are familiar with major donors, but transformational donors are less discussed. What are they, and how do fundraisers attract and cultivate them?

Transformational donors usually have an ongoing relationship with your nonprofit. They passionately share their wealth to advance a shared mission. The transformational donor will believe in your impact, trust your organizational leadership, and have the financial capacity to empower you to achieve strategic goals, not simply fund day to day operations.

Also true is that new transformational donors can be identified and cultivated to start giving afresh to your biggest plans.

Topics for Discussion:

• Why do donors give at all?
• What should I do when major gifts plateau?
• Is it true that I need a “Big Idea” to attract larger gifts?
• What’s a BHAG and how can it work to raise really large gifts?
• What is the profile of a transformational donor?
• How do I identify new potential transformational donors?
• How can I improve donor retention from my existing donors?
• Do donors really give in proportion to the goal?
• How can we look bigger than we are?
• Is a campaign necessary to attract transformational gifts?
• What role does estate planning have among transformational donors?

We welcome your questions when you register, and we will incorporate them into our content.

This webinar is for major gift officers, CEOs, and CDOs. While we are sensitive to all size nonprofits, those with established development offices are our focus.

A complimentary copy of “Big Ideas, Attract Big Money,” Ch. 8 of Laurence’s book Fundraising 401, will be provided upon registration.

Panel: Laurence A. Pagnoni MPA, and Michael L. Taylor, CFRE

Can't Make the Live Session? Register anyway! We'll send you the recording by email after the webinar, plus all past recordings may be found at https://lapafundraising.com/

Sep 30, 2021 11:00 AM in Eastern Time (US and Canada)

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