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LAPA Webinar - Lapsed Donors: How to Bring Them Back & Re-engage
Sound the alarms. Lapsed donors can be revitalized. Perhaps they need to be re-engaged, asked, or cultivated again.

Lapsed donors are individuals who have previously given to your nonprofit, but for some reason have stopped. It’s largely unknown that if you can get a second donation (or the golden donation), your retention rates increase dramatically, because repeat donor retention is much higher going forward.

Nonprofits that focus on receiving that golden donation naturally increase their average donor retention rate (about threefold!) because of this higher repeat retention rate. Our webinar will show you how to secure repeat gifts at increasing levels.

Your lapsed donors are more likely to donate again than an individual who doesn't know your organization, precisely because they have invested in your mission before!

What Will The Webinar Cover?

• Identifying methods to retain and upgrade your donors and improve donor retention.

• How to re-engage lapsed donors.

• What goes into creating a donor retention plan?

• Recent data on donor retention.

• The role of moves management in securing increased giving.

All workshops are live and recorded. It is best to attend live, but if you miss the presentation, you can watch the recording and then reach out to us with follow-up questions. After the webinar, attendees will receive recordings and other relevant materials.

Who Should Attend?

Any nonprofit professionals looking to reconnect with lapsed donors and have them reinvest with your organization's mission.

Feb 16, 2022 11:00 AM in Eastern Time (US and Canada)

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